Our Brands

Assos

Assos

We are pleased to be the only retailer in London (and only one of six nationally) that has been granted the title Assos Pro Shop. The guidelines for this certification are:
The dealer displays the ASSOS full collection within an integrated, inspired set-up, guides you through selection of the perfect outfit for any clima-range, and offers an excellent selection of items at all times.

What makes Assos so good?
Its a blend of cutting edge materials (and huge R&D investment), a great racing cut and inspired design. Assos is about unparalled quality, and once you try their products you will be a believer for life

Most of us are too time poor to have valuable cycling time ruined by bad cycling kit. Or to expand this further, a tale.....A customer of ours was introducing a work colleague into cycling and was advising him on what kit to buy, I was cc'ed onto this email conversation. The new cyclist in question was very enthuastic and really receptive to all the advice but began to balk at some of the Assos pricing. He was then told 'we both know that ultimately you are going to buy Assos because its the best. So you can buy it now and start enjoying it or you can buy the cheaper stuff first and when you hate cycling because you have freezing hands and saddle sores I can say I told you so. And THEN you will buy Assos.'

I still have this email - a motto to live by.......

Committing to such an investment in Assos was an easy decision; we truly believe it is the best technical cycling-wear in the world
But to do the brand justice you need to have all the models, in all the sizes with the different colourways
You also need to have a great deal of experience and knowledge working with these products. Assos makes a very broad range, and we are here to advise which of the products will best meet your needs.

We are London's Assos authority, and we are here to get your cycling wardrobe to the next level !

Assos